
Clicks are falling, AI is stealing the spotlight, and traditional SEO metrics aren’t enough. This roundup reviews fresh posts on how SEOs must adapt to new AI-driven realities, rethink their KPIs, and make sense of brand visibility amid zero-click chaos.

This week’s top SEO blogs agree: user needs, technical clarity, and authoritative mentions matter more than ever. AI optimization, site migrations, and product-focused strategies are changing the SEO landscape—but quality content and clear site structure still rule.